A special product for cosmetic treatment or preservation of automobile tires. The compound impregnates the tires and plastic parts, refreshes the appearance, and fills in microcracks. It also gives the tires a rich color, returns their elasticity, protects them from fading, ageing, and cracking. The silicone-based liquid forms a thin elastic film on the surface with moisture- and dirt-repelling properties. The product provides protection against temperature extremes and the negative effects of the environment.